2

Embrace challenge.

We see the impossible as an opportunity to create what's never been done before.

3

1-Up everything.

We go beyond expectations and over-deliver because we want to make the games that we want to play.

4

Be thorough, not fast.

Shortcuts don't take you very far. We aim to build high standards from the ground up. Take the time to get it just right. If we do that, we'll always be just fine.

5

Let inspiration guide innovation.

There are no out-of-the-box solutions when you're thinking outside of the box. If it doesn't get you pumped up, it'll always land flat.

6

Have each other's backs.

Of all the things we've built, our team is easily what we're most proud of. We're all in this together.

7

Play the long game.

We emphasize long-term success over short-term gains.

8

Build relationships.

For a bunch of gamers, we're surprisingly people-people. We build trust through respect, hard-work, and passion.

9

Leave a brand stronger than it was before.

Our partners trust us with their brands. We aim to reward that trust.